“If you don't value your time, neither will others. Stop giving away your time and talent. Value what you know and start charging for it.”
This concept of the renowned marketing strategist Kim Garst undoubtedly has a lot to do with the way we value our services in the salon m. Very often the question asked in our seminars is how much we should charge for a touch up or a sophisticated Balayage technique.
We have traditionally established our prices based on the competition without considering such important factors as our knowledge, talent and quality of service.
These three factors generate a very important value. As they reach higher levels, we must undoubtedly charge more for what we do.
We live in a fascinating time where the client has all the information, is able to differentiate between the mediocre and the extraordinary, and more importantly, is willing to pay much more for the latter.
The opportunity is enormous, specialization, continued education, the use of high-quality products in the salon and an unmatched service experience must be translated directly into higher prices that reflect the value we offer.